{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-09-09T06:04:42","modified_gmt":"2026-09-09T06:04:42","slug":"about-us","status":"publish","type":"page","link":"https:\/\/phauriq.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5272c210 e-flex e-con-boxed e-con e-parent\" data-id=\"5272c210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ecd51fe elementor-widget elementor-widget-text-editor\" data-id=\"6ecd51fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n  .phauriq-new,\n  .phauriq-new * {\n    box-sizing: border-box;\n  }\n\n  .phauriq-new {\n    --ink: #262321;\n    --text: #514b47;\n    --muted: #766e68;\n    --wine: #7a2935;\n    --butter: #f3e5a3;\n    --cream: #fbf8f1;\n    --stone: #efede9;\n    --white: #ffffff;\n    --line: #cbc5bd;\n\n    width: 100%;\n    background: var(--cream);\n    color: var(--ink);\n    font-family: Arial, Helvetica, sans-serif;\n    line-height: 1.7;\n  }\n\n  .phauriq-new a {\n    color: inherit;\n    text-decoration: none;\n  }\n\n  .pn-wrap {\n    width: 90%;\n    max-width: 1180px;\n    margin: 0 auto;\n  }\n\n  .pn-small {\n    color: var(--wine);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 2.2px;\n    text-transform: uppercase;\n  }\n\n\n  \/* =========================\n     01 \/ OPENING\n  ========================= *\/\n\n  .pn-opening {\n    padding: 78px 0 58px;\n    background: var(--cream);\n  }\n\n  .pn-opening-top {\n    border-top: 6px solid var(--wine);\n    padding-top: 26px;\n  }\n\n  .pn-opening h1 {\n    margin: 15px 0 30px;\n    max-width: 1050px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(58px, 9vw, 118px);\n    font-weight: 400;\n    line-height: .9;\n    letter-spacing: -4px;\n  }\n\n  .pn-opening h1 span {\n    color: var(--wine);\n  }\n\n  .pn-opening-bottom {\n    display: grid;\n    grid-template-columns: 1.25fr .75fr;\n    gap: 70px;\n    padding-top: 28px;\n    border-top: 1px solid var(--line);\n  }\n\n  .pn-opening-bottom p {\n    margin: 0;\n    color: var(--text);\n    font-size: 16px;\n    line-height: 1.85;\n  }\n\n  .pn-opening-note {\n    padding-left: 25px;\n    border-left: 3px solid var(--butter);\n  }\n\n  .pn-opening-note strong {\n    display: block;\n    margin-bottom: 8px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 22px;\n    font-weight: 400;\n  }\n\n  .pn-opening-note p {\n    font-size: 13px;\n  }\n\n\n  \/* =========================\n     02 \/ MANIFESTO\n  ========================= *\/\n\n  .pn-manifesto {\n    padding: 82px 0;\n    background: var(--white);\n  }\n\n  .pn-manifesto-grid {\n    display: grid;\n    grid-template-columns: 240px 1fr;\n    gap: 70px;\n    align-items: start;\n  }\n\n  .pn-manifesto-label {\n    padding: 22px;\n    background: var(--butter);\n  }\n\n  .pn-manifesto-label span {\n    display: block;\n    color: #62582d;\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .pn-manifesto-label strong {\n    display: block;\n    margin-top: 34px;\n    color: var(--wine);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 42px;\n    font-weight: 400;\n  }\n\n  .pn-manifesto-main h2 {\n    max-width: 820px;\n    margin: 0 0 25px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(38px, 5.5vw, 64px);\n    font-weight: 400;\n    line-height: 1.05;\n  }\n\n  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70px 1fr 320px 50px;\n    gap: 25px;\n    align-items: center;\n    padding: 28px 12px;\n    border-bottom: 1px solid #aaa39c;\n    transition: .22s ease;\n  }\n\n  .pn-product:hover {\n    background: var(--butter);\n    padding-left: 24px;\n  }\n\n  .pn-product-num {\n    color: var(--wine);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 17px;\n  }\n\n  .pn-product-name {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(31px, 4.5vw, 50px);\n    line-height: 1;\n  }\n\n  .pn-product-text {\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.65;\n  }\n\n  .pn-product-arrow {\n    color: var(--wine);\n    font-size: 25px;\n    text-align: right;\n  }\n\n\n  \/* =========================\n     04 \/ THREE IDEAS\n  ========================= *\/\n\n  .pn-ideas {\n    padding: 86px 0;\n    background: var(--cream);\n  }\n\n  .pn-ideas-title {\n    max-width: 700px;\n    margin-bottom: 45px;\n  }\n\n  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========================= *\/\n\n  .pn-modes {\n    padding: 82px 0;\n    background: var(--white);\n  }\n\n  .pn-mode-head {\n    margin-bottom: 35px;\n  }\n\n  .pn-mode-head h2 {\n    margin: 10px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(37px, 5vw, 56px);\n    font-weight: 400;\n  }\n\n  .pn-mode-row {\n    display: grid;\n    grid-template-columns: 180px 1fr;\n    gap: 35px;\n    padding: 24px 0;\n    border-top: 1px solid var(--line);\n  }\n\n  .pn-mode-row:last-child {\n    border-bottom: 1px solid var(--line);\n  }\n\n  .pn-mode-row strong {\n    color: var(--wine);\n    font-size: 12px;\n    letter-spacing: 1.3px;\n    text-transform: uppercase;\n  }\n\n  .pn-mode-row p {\n    margin: 0;\n    max-width: 720px;\n    color: var(--text);\n    font-size: 15px;\n  }\n\n\n  \/* =========================\n     06 \/ ENDING\n  ========================= *\/\n\n  .pn-ending {\n    padding: 82px 0;\n    background: 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<!-- OPENING -->\n  <section class=\"pn-opening\">\n    <div class=\"pn-wrap\">\n\n      <div class=\"pn-opening-top\">\n        <span class=\"pn-small\">Phauriq \/ About Us<\/span>\n\n        <h1>\n          Dress for the day.\n          <span>Not the rule.<\/span>\n        <\/h1>\n      <\/div>\n\n      <div class=\"pn-opening-bottom\">\n\n        <p>\n          Phauriq brings together blouses and shirts, jeans,\n          knitwear, sportswear and sweaters for wardrobes that\n          need to move between different parts of everyday life.\n        <\/p>\n\n        <div class=\"pn-opening-note\">\n          <strong>One wardrobe, many directions.<\/strong>\n\n          <p>\n            Refined when you want it. Relaxed when you need it.\n            Layered, active or simple depending on the moment.\n          <\/p>\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- MANIFESTO -->\n  <section class=\"pn-manifesto\">\n    <div class=\"pn-wrap pn-manifesto-grid\">\n\n      <div class=\"pn-manifesto-label\">\n        <span>Our View<\/span>\n        <strong>Less formula.<\/strong>\n      <\/div>\n\n      <div class=\"pn-manifesto-main\">\n\n        <h2>\n          Clothing becomes more useful when it is allowed to change roles.\n        <\/h2>\n\n        <div class=\"pn-manifesto-copy\">\n\n          <p>\n            A polished shirt can sit naturally beside denim.\n            Knitwear can soften an outfit, while sweaters add\n            warmth and another layer of proportion.\n          <\/p>\n\n          <p>\n            Sportswear introduces ease and movement. Instead of\n            separating these ideas, Phauriq brings them together\n            as different parts of one flexible wardrobe.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- COLLECTIONS -->\n  <section class=\"pn-collections\">\n    <div class=\"pn-wrap\">\n\n      <div class=\"pn-collections-head\">\n\n        <div>\n          <span class=\"pn-small\">The Collection<\/span>\n          <h2>Choose a direction.<\/h2>\n        <\/div>\n\n        <p>\n          Each complete line below is clickable and opens\n          the corresponding Phauriq category.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"pn-ledger\">\n\n        <a href=\"https:\/\/phauriq.com\/product-category\/blouses-shirts\/\" class=\"pn-product\">\n          <span class=\"pn-product-num\">01<\/span>\n          <span class=\"pn-product-name\">Blouses &#038; Shirts<\/span>\n          <span class=\"pn-product-text\">\n            Refined pieces for structure, layering and a polished finish.\n          <\/span>\n          <span class=\"pn-product-arrow\">\u2192<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/phauriq.com\/product-category\/jeans\/\" class=\"pn-product\">\n          <span class=\"pn-product-num\">02<\/span>\n          <span class=\"pn-product-name\">Jeans<\/span>\n          <span class=\"pn-product-text\">\n            Everyday denim that can move between casual and considered.\n          <\/span>\n          <span class=\"pn-product-arrow\">\u2192<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/phauriq.com\/product-category\/knitwear\/\" class=\"pn-product\">\n          <span class=\"pn-product-num\">03<\/span>\n          <span class=\"pn-product-name\">Knitwear<\/span>\n          <span class=\"pn-product-text\">\n            Soft texture for layering, warmth and quieter combinations.\n          <\/span>\n          <span class=\"pn-product-arrow\">\u2192<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/phauriq.com\/product-category\/sportswear\/\" class=\"pn-product\">\n          <span class=\"pn-product-num\">04<\/span>\n          <span class=\"pn-product-name\">Sportswear<\/span>\n          <span class=\"pn-product-text\">\n            Comfortable clothing for movement and relaxed routines.\n          <\/span>\n          <span class=\"pn-product-arrow\">\u2192<\/span>\n        <\/a>\n\n        <a href=\"https:\/\/phauriq.com\/product-category\/sweaters\/\" class=\"pn-product\">\n          <span class=\"pn-product-num\">05<\/span>\n          <span class=\"pn-product-name\">Sweaters<\/span>\n          <span class=\"pn-product-text\">\n            Warm layers that add comfort without overcomplicating an outfit.\n          <\/span>\n          <span class=\"pn-product-arrow\">\u2192<\/span>\n        <\/a>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- THREE IDEAS -->\n  <section class=\"pn-ideas\">\n    <div class=\"pn-wrap\">\n\n      <div class=\"pn-ideas-title\">\n        <span class=\"pn-small\">What We Value<\/span>\n\n        <h2>\n          A simpler way to think about getting dressed.\n        <\/h2>\n      <\/div>\n\n      <div class=\"pn-ideas-grid\">\n\n        <div class=\"pn-idea\">\n          <span>01 \/ REPEAT<\/span>\n\n          <h3>Wear It Again<\/h3>\n\n          <p>\n            Useful pieces should be able to return in\n            different combinations instead of serving one look.\n          <\/p>\n        <\/div>\n\n        <div class=\"pn-idea\">\n          <span>02 \/ ADAPT<\/span>\n\n          <h3>Change with the Day<\/h3>\n\n          <p>\n            Your wardrobe should make room for changing\n            plans, temperatures and levels of movement.\n          <\/p>\n        <\/div>\n\n        <div class=\"pn-idea\">\n          <span>03 \/ PERSONAL<\/span>\n\n          <h3>Keep the Choice Yours<\/h3>\n\n          <p>\n            Clothing can provide possibilities without\n            dictating exactly how those pieces should be worn.\n          <\/p>\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- MODES -->\n  <section class=\"pn-modes\">\n    <div class=\"pn-wrap\">\n\n      <div class=\"pn-mode-head\">\n        <span class=\"pn-small\">Ways to Wear<\/span>\n\n        <h2>\n          The wardrobe changes with the situation.\n        <\/h2>\n      <\/div>\n\n      <div class=\"pn-mode-row\">\n        <strong>Polished<\/strong>\n\n        <p>\n          Start with blouses and shirts, then ground the look\n          with denim or a softer knitted layer.\n        <\/p>\n      <\/div>\n\n      <div class=\"pn-mode-row\">\n        <strong>Relaxed<\/strong>\n\n        <p>\n          Jeans, knitwear and sweaters create an easy\n          foundation for everyday dressing.\n        <\/p>\n      <\/div>\n\n      <div class=\"pn-mode-row\">\n        <strong>In Motion<\/strong>\n\n        <p>\n          Sportswear brings greater ease when movement\n          and comfort become the priority.\n        <\/p>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- ENDING -->\n  <section class=\"pn-ending\">\n    <div class=\"pn-wrap\">\n\n      <div class=\"pn-ending-inner\">\n\n        <span class=\"pn-small\">Phauriq<\/span>\n\n        <h2>\n          Build the wardrobe around your life, not the other way around.\n        <\/h2>\n\n        <p>\n          Explore\n          <a href=\"https:\/\/phauriq.com\/product-category\/blouses-shirts\/\" class=\"pn-link\">Blouses &#038; Shirts<\/a>,\n          <a href=\"https:\/\/phauriq.com\/product-category\/jeans\/\" class=\"pn-link\">Jeans<\/a>,\n          <a href=\"https:\/\/phauriq.com\/product-category\/knitwear\/\" class=\"pn-link\">Knitwear<\/a>,\n          <a href=\"https:\/\/phauriq.com\/product-category\/sportswear\/\" class=\"pn-link\">Sportswear<\/a>\n          or\n          <a href=\"https:\/\/phauriq.com\/product-category\/sweaters\/\" class=\"pn-link\">Sweaters<\/a>\n          and choose the direction that works for today.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Phauriq \/ About Us Dress for the day. Not the rule. Phauriq brings together blouses and shirts, jeans, knitwear, sportswear and sweaters for wardrobes that need to move between different parts of everyday life. One wardrobe, many directions. Refined when you want it. Relaxed when you need it. Layered, active or simple depending on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":10,"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24383,"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24383"}],"wp:attachment":[{"href":"https:\/\/phauriq.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}